Puig Secures Controlling Stake in Dr. Barbara Sturm
Spanish fashion and beauty conglomerate Puig has successfully acquired a majority stake in the esteemed German molecular cosmetics brand, Dr. Barbara Sturm. This strategic move is aimed at fortifying Puig’s presence in the premium skincare market, with a particular emphasis on expanding its footprint in the United States.
Dr. Barbara Sturm, the founder of the eponymous brand, will retain a minority stake in the company and will continue to play a pivotal role as the Chief Product Development Officer and brand ambassador. The collaboration is expected to leverage Dr. Barbara Sturm’s scientific skincare offerings and high-performance treatments, aligning with Puig’s commitment to excellence in beauty and wellness.
Puig, boasting an impressive portfolio that includes Nina Ricci, Penhaligon’s, Kama Ayurveda, Carolina Herrera, and Byredo, envisions driving the international growth and development of Dr. Barbara Sturm. The partnership aims to capitalize on the brand’s existing presence in key locations such as Düsseldorf, London, New York, Miami, Los Angeles, Dallas, Jakarta, and Singapore, further strengthening its global influence.
Marc Puig, Chairman and Chief Executive of Puig, expressed enthusiasm about the collaboration, stating, “We are very excited to welcome a brand of the calibre of Dr. Barbara Sturm to our House of Love Brands. With its science-focused skincare product range and high-performance treatments, we are taking another important step in expanding our position in the premium skincare segment. The new partnership reinforces Puig skincare segment and our presence in the US.”
Dr. Barbara Sturm shared her perspective on the acquisition, stating, “Puig has a proven track record of competitive and disruptive approach to business and, by leveraging Puig’s experience in nurturing founders and fostering the global success of their beauty brands, we are primed to introduce our skincare products to wider audiences. This collaboration will fuel us to continuously push boundaries, craft high-performance treatments, and elevate the skincare experience. My philosophy revolves around the idea that if you protect your skin, it will protect you back. I firmly believe this reciprocal nature will define our exciting partnership with Puig.”