Louis Vuitton sparks a frenzy with the $2,310 Fortune Cookie bag

Accessories in fashion not only serve to complement outfits or express the personality of their owners but sometimes also bring joy or convey a message. This holds entirely true for Louis Vuitton’s Fortune Cookie bag priced at $2,310.

The bag delivers a secret message to its owner (quite literally). Designed in the shape of a fortune cookie, a cookie that naturally bears an uplifting message inside, Louis Vuitton’s Fortune Cookie bag follows suit. It’s just that they appear much larger than the actual dough-based treat.

This design was first introduced at the Louis Vuitton Spring/Summer 2023 show. The Louis Vuitton Fortune Cookie is crafted from premium calf leather with LV’s monogram pattern. The outer shell of the “cookie” is wrapped in PVC plastic, resembling a real fortune cookie. It’s a unique “2-in-1” accessory. Both the cookie-shaped bag and the transparent bag can be used separately. The cookie bag comes with a wrist strap, while the translucent bag serves as a clutch.

Louis Vuitton emphasizes that inside each Fortune Cookie bag is a secret message. Many fashion enthusiasts joke that perhaps the message reads, “you don’t have enough money to buy this.” The Louis Vuitton Fortune Cookie Bag is priced at $2,310, listed on the Louis Vuitton Vietnam website for 56,500,000 VND. You can check the availability on the brand’s website.

Louis Vuitton is not the first and probably not the last fashion house to join the trend of producing quirky accessories. Jacquemus made waves on social media years ago with the tiny Le Chiquito bag. Last year, Balenciaga caused a stir with a bag that resembled a garbage bag, priced at $1,790. Recently, Fendi also debuted a luxurious baguette bag resembling a baguette bread on the runway. The functionality of these bags can be discussed later; for now, let’s just enjoy the fun!