AI Influencers – Digital Models: Who Are They?

AI influencers, Virtual Idols, Metahumans – Digital models have become increasingly familiar to the global media industry in recent years. Built and designed by a team of real people, the fascinating world of Metahumans can attract countless followers. Nowadays, many fashion brands, in particular, are embracing the trend of the virtual world as part of their digital marketing strategies.

If that piques your curiosity, then here’s a list of the “virtual” influencers whose influence you should be aware of from countries around the world, including Vietnam.

Imma Imma was once honored among the top 100 notable talents by Japan Economics Entertainment. She has a keen interest in Japanese culture and has appeared in numerous fashion dissertations. Additionally, she is a partner of brands like Salvatore Ferragamo, SK-II, and IKEA.

Miquela Sousa Hailing from the United States, Miquela Sousa was one of TIME Magazine’s 25 Most Influential People on the Internet in 2018. She began with personal life posts on Instagram in 2016 and later made waves worldwide. Miquela Sousa’s fame has led to opportunities like interviewing J Balvin at Coachella, collaborating with Bella Hadid for a Calvin Klein ad, and participating in Samsung’s #TeamGalaxy campaign. In 2017, she released her debut single “Not Mine,” which dominated Spotify charts.

Lu Do Magalu Lu Do Magalu is considered the most influential digital model in the world from Brazil. She made her first appearance on YouTube in 2009 to advertise iBlogTV on behalf of Magazine Luiza. Since then, she has actively introduced unboxing videos, product reviews, and other content on her social media accounts. Lu Do Magalu has also helped Adidas boost consumer engagement. Currently, she has 5.5 million followers on Instagram and 4.2 million on TikTok.

Noonoouri Noonoouri is a 19-year-old fashion enthusiast from Munich, Germany, and identifies herself as an advocate for women’s rights, vegan fashion, and no fur. While gracing the cover of The Future is Now magazine in 2019, she also represented China through Vogue China and Vogue Me. Her collaborations range from Dior to Valentino, Kim Kardashian’s KKW Beauty, Netflix’s Seaspiracy, and the International Union for Conservation of Nature.

Seraphine Song Seraphine Song is a model from Los Angeles, CA, loved by gamers. She is a member of a virtual Kpop-inspired girl group called K/DA and is a familiar face in the League of Legends community. She also frequently shares songs and covers to engage her followers on social media.

Shudu Shudu is the world’s first digital supermodel from South Africa. Created in April 2017 by fashion photographer Cameron-James Wilson, her appearance is largely inspired by the “South African Princess” Barbie doll. Besides advertising for Rihanna’s Fenty Beauty lipstick in 2018, she has worked with magazines like Vogue, Cosmopolitan, and various fashion brands.

Knox Frost The world was fooled by Knox Frost’s appearance when he was first introduced on social media. The 20-year-old digital model living in Atlanta, Georgia, has collaborated with global organizations like the World Health Organization to advocate for ‘Rock the Vote.’ Additionally, he has appeared on various media platforms including Forbes, Business Insider, CNN, Buzzfeed, and Dazed.

Ayayi Ayayi is one of the virtual models attracting a large following due to her realistic appearance. Ayayi’s skin texture can change according to the surrounding environment. Ayayi is a product of China’s Ranmai Technology company, recently launched but has already made a name for herself by working with luxury brands, including Guerlain.

E.M In addition to renowned virtual models worldwide, Style-Republik also introduces to readers a Virtual Influencer from Vietnam. Debuting and leaving an impression on the public by portraying a lookbook model in Môi Điên’s “Back To The Future” BTS, E.M is a creative product between Ogilvy T&A and Colory. E.M is considered a virtual influencer but will evolve into an AI influencer with the ability to learn new data. E.M’s birth marks the initial transformation of Vietnam’s media market in the creative process and its entry into the global artificial intelligence trend.