Author Archives: Linda Kelly

After 25 years of dedication, Pierpaolo Piccioli steps down from the Valentino dynasty

After 25 years of dedication, Pierpaolo Piccioli steps down from the Valentino dynasty

After an illustrious era spanning 8 years, with 25 years of devoted contribution, constituting a quarter of his lifetime “living” at Valentino, Pierpaolo Piccioli brings it all to an end himself, welcoming a new creative leadership. In just a week, the fashion world has witnessed two poignant farewells of two legendary designers from two renowned[….]

Should Fashion Embrace AI Technology?

Should Fashion Embrace AI Technology?

The success of integrating AI and fashion on Twitter predicts the emergence of a new technology in the industry, or maybe not. Over the past few months, AI-generated technology has become increasingly popular as social media platforms have recently discovered its endless possibilities. From AI-generated portrait photos to ChatGPT, to Artistic Image Generators and AI-generated[….]

Predicting Luxury Trends in 2024: What Surprises Lie Ahead?

Predicting Luxury Trends in 2024: What Surprises Lie Ahead?

The past year has brought numerous lessons for brands, marking a shift in consumer behavior. In 2023, a new era of consumer behavior began to emerge, with luxury brands focusing more on enhancing experiences and e-commerce. Summary: TikTok Users Have Heightened Aesthetic Preferences NFT Community: A New Standard in the Luxury Playground Potential of AI[….]

Luxury Brands Could Learn What from Zara’s Recent Livestream Session in China?

Luxury Brands Could Learn What from Zara's Recent Livestream Session in China?

Amidst the chaos of fast-paced livestreams and strong sales-driven messages, Zara is introducing a more serene and organized concept. Is this a strategy that luxury brands could adopt? Content Overview Livestream Session Overview Changing Livestream Preferences in China Utilizing Livestreams to Enhance Brand Image But Can it be Scaled? Livestream Session Overview When it comes[….]

Distinguishing Genuine and Fake Designer Bags with AI

Distinguishing Genuine and Fake Designer Bags with AI

Artificial Intelligence (AI) can now detect whether the luxury handbag you’ve just purchased is authentic or counterfeit. Entrupy, a technology service established in 2012, has employed AI to authenticate luxury goods and sneakers in the resale market. Their tool is used by hundreds of vintage dealers and claims an accuracy rate of up to 99.1%,[….]

Navigating Authenticity: The Rise of AI Livestreaming Among Chinese Influencers

Navigating Authenticity: The Rise of AI Livestreaming Among Chinese Influencers

Chinese influencers, such as Calvin Chen, are utilizing AI for livestreaming, sparking debates about authenticity as the digital human market develops. Summary of Content Implications for Brands Future of the Digital Human Market in China Liu Run, an influential figure on Douyin with over 1 million followers, has been using an AI-generated clone of himself[….]

What will be the makeup trends shaking up the fashion world in 2024?

What will be the makeup trends shaking up the fashion world in 2024?

On the threshold of the new year, the beauty world has made predictions about new makeup trends, promising to “make a splash.” Summary of Content The “mirror finish” effect Makeup “kit” of ballet dancers The dark allure of the witch Deep red tone from Bordeaux wine Pastel eyeshadow Not lagging behind the fashion trends, the[….]

6 Makeup Trends Predicted to Reign in Spring Summer 2024

6 Makeup Trends Predicted to Reign in Spring Summer 2024

“Soft Glamour Makeup” sets the tone for this spring’s makeup trends. Content Summary: Pink Apricot Makeup High-shine skin Angelic eyeshadow Statement Blush Bold 90s Nude Lips Vibrant Eyeshadow Spring is here to evoke emotions you haven’t felt in a while – like the desire to go out, excitement for a music festival, or the energy[….]

Uncanny Valley Makeup – The Haunting Blend of Human and Machine

Uncanny Valley Makeup – The Haunting Blend of Human and Machine

In the face of the daunting onslaught of artificial intelligence, humanity strikes back by mimicking it, with the emergence of a new makeup trend – Uncanny Valley. Summary: Where does “Uncanny Valley” come from? From a feeling of fear to a beloved beauty trend In the new era, the boundary between technology, artificial intelligence, and[….]