Author Archives: Linda Kelly

AI Influencers – Digital Models: Who Are They?

AI Influencers – Digital Models: Who Are They?

AI influencers, Virtual Idols, Metahumans – Digital models have become increasingly familiar to the global media industry in recent years. Built and designed by a team of real people, the fascinating world of Metahumans can attract countless followers. Nowadays, many fashion brands, in particular, are embracing the trend of the virtual world as part of[….]

Virtual Influencers: The New Face of Advertising Campaigns?

Virtual Influencers: The New Face of Advertising Campaigns?

In reality, the industry is turning away from real influencers, gradually shifting its focus to the next era of virtual influencers. As digitalization rapidly spreads across the fashion industry, its impact on current business strategies used by many fashion brands today becomes apparent. In this digital media-centric era, social media plays a central role as[….]

Reimagining Winter Fashion: The Rise of Wrapped-Up Runway Looks

Reimagining Winter Fashion: The Rise of Wrapped-Up Runway Looks

For fans of Y2K fashion, cold weather isn’t conducive to low-rise jeans and crop tops, so designers – either trying to break away from the extremely saturated aesthetic of this time – are now looking to wrap their models in cashmere and leather. Unusual-shaped coats have appeared on runways from brands like Balmain, Celine, and[….]

Coperni’s Mini Meteorite Swipe Bag: A Fashion Revolution from Prehistoric Materials

Coperni's Mini Meteorite Swipe Bag: A Fashion Revolution from Prehistoric Materials

This bag promises to shake up the fashion world coming from the brand Coperni. After the show with Coperni’s robots at Paris Fashion Week went “viral,” the fast-fashion products quickly hit the market. First up is a product that no one expected to be produced, a new bag that may not seem entirely new as[….]

5 Must-Have Maxi Bags for the Upcoming Summer Season!

5 Must-Have Maxi Bags for the Upcoming Summer Season!

From Marc Jacobs’ revival of the iconic bag from the 2000s to Berluti’s luxurious weekend travel bag, one of these oversized bags will surely capture your heart at first sight. Summary: Marc Jacobs Saint Laurent Loewe Bottega Veneta Berluti As the travel season approaches, many enthusiasts are in search of large-sized bags. Major fashion brands[….]

Should the Resale Market Reject Fast Fashion?

Should the Resale Market Reject Fast Fashion?

Recently, Vestiaire Collective – a platform specializing in resale – announced its decision to stop selling fast fashion items. The list of rejected brands includes familiar fast fashion names such as Shein, Fashion Nova, Topman, and Topshop. The fashion resale platform Vestiaire Collective declared that it would refuse and remove all fast fashion items from[….]

Second-Hand Fashion on the Rise: Trend or Fashion’s New Turning Point?

Second-Hand Fashion on the Rise: Trend or Fashion's New Turning Point?

From the latest haute couture collections to red carpet styles and trending street fashion, fashion enthusiasts are embracing vintage fashion. From the resurgence of Gucci’s Horsebit bags and Marc Jacobs’ Stam bags to the #archivefashion frenzy on TikTok, it’s evident that new generations are increasingly interested in second-hand fashion, an alternative to fast fashion that[….]

The Treasure Hunt at Valentino Vintage

The Treasure Hunt at Valentino Vintage

The Italian fashion house has partnered with renowned vintage stores worldwide to enhance the shopping experience for fashion enthusiasts, including Rellik in London. The Valentino Vintage project was launched in 2021. With this initiative, Valentino customers can bring their clothes to vintage stores to exchange for shopping vouchers, which can be used to purchase Valentino[….]

Dior Fall/Winter 2024: Feminine Essence through the Lens of Miss Dior 1967

Dior Fall/Winter 2024: Feminine Essence through the Lens of Miss Dior 1967

Rediscovering a contemporary voice with a radically different notion of women’s liberation from “Miss Dior 1967” through the Dior Fall/Winter 2024 collection. While other luxury brands are striving to grasp the current trends fervently endorsed by fashion enthusiasts to consolidate their positions, Maria Grazia Chiuri has chosen a very distinctive path for the French fashion[….]