Amidst the chaos of fast-paced livestreams and strong sales-driven messages, Zara is introducing a more serene and organized concept. Is this a strategy that luxury brands could adopt? Content Overview Livestream Session Overview Changing Livestream Preferences in China Utilizing Livestreams to Enhance Brand Image But Can it be Scaled? Livestream Session Overview When it comes[….]
Artificial Intelligence (AI) can now detect whether the luxury handbag you’ve just purchased is authentic or counterfeit. Entrupy, a technology service established in 2012, has employed AI to authenticate luxury goods and sneakers in the resale market. Their tool is used by hundreds of vintage dealers and claims an accuracy rate of up to 99.1%,[….]
Chinese influencers, such as Calvin Chen, are utilizing AI for livestreaming, sparking debates about authenticity as the digital human market develops. Summary of Content Implications for Brands Future of the Digital Human Market in China Liu Run, an influential figure on Douyin with over 1 million followers, has been using an AI-generated clone of himself[….]
On the threshold of the new year, the beauty world has made predictions about new makeup trends, promising to “make a splash.” Summary of Content The “mirror finish” effect Makeup “kit” of ballet dancers The dark allure of the witch Deep red tone from Bordeaux wine Pastel eyeshadow Not lagging behind the fashion trends, the[….]
“Soft Glamour Makeup” sets the tone for this spring’s makeup trends. Content Summary: Pink Apricot Makeup High-shine skin Angelic eyeshadow Statement Blush Bold 90s Nude Lips Vibrant Eyeshadow Spring is here to evoke emotions you haven’t felt in a while – like the desire to go out, excitement for a music festival, or the energy[….]
In the face of the daunting onslaught of artificial intelligence, humanity strikes back by mimicking it, with the emergence of a new makeup trend – Uncanny Valley. Summary: Where does “Uncanny Valley” come from? From a feeling of fear to a beloved beauty trend In the new era, the boundary between technology, artificial intelligence, and[….]
AI influencers, Virtual Idols, Metahumans – Digital models have become increasingly familiar to the global media industry in recent years. Built and designed by a team of real people, the fascinating world of Metahumans can attract countless followers. Nowadays, many fashion brands, in particular, are embracing the trend of the virtual world as part of[….]
In reality, the industry is turning away from real influencers, gradually shifting its focus to the next era of virtual influencers. As digitalization rapidly spreads across the fashion industry, its impact on current business strategies used by many fashion brands today becomes apparent. In this digital media-centric era, social media plays a central role as[….]
For fans of Y2K fashion, cold weather isn’t conducive to low-rise jeans and crop tops, so designers – either trying to break away from the extremely saturated aesthetic of this time – are now looking to wrap their models in cashmere and leather. Unusual-shaped coats have appeared on runways from brands like Balmain, Celine, and[….]
This bag promises to shake up the fashion world coming from the brand Coperni. After the show with Coperni’s robots at Paris Fashion Week went “viral,” the fast-fashion products quickly hit the market. First up is a product that no one expected to be produced, a new bag that may not seem entirely new as[….]
