CHIC International Fashion Fair: A Diverse Solution for Fashion Supply Chains

Held biannually, the CHIC Fashion Fair returned for its 31st edition in Shanghai from March 6th to 8th, 2024, attracting over 1300 exhibitors and more than 100,000 visitors throughout the three-day event. It continues to solidify its position as a diverse solution for fashion supply chains in China.

Summary:

• From a valuable platform for fashion business beginners
• To a platform fostering collaboration, expansion, and business funding
• Reflecting on solutions for Vietnam’s fashion industry from CHIC Shanghai

The CHIC International Fashion Fair has been recognized as the “Largest and Most Influential Professional Fashion Trade Exhibition in Asia” after over 31 years of organization. CHIC serves as the paramount comprehensive platform, offering a diverse array of fashion supply chain solutions by integrating functions such as business negotiation, channel expansion, resource integration, international cooperation, market testing, trend dissemination, collaboration, fundraising, etc. CHIC significantly contributes to domestic Chinese fashion brands and is widely acknowledged as an organization that has propelled the country’s fashion industry development.

Exhibits at the CHIC Fashion Fair 2024 The booths at CHIC are meticulously designed to create a shopping experience akin to that of real stores More than just an exhibition for nearly 1300 manufacturers, including 890 domestic brands, CHIC also organizes various engaging activities to connect visitors with exhibitors effectively through CHIC Talk – in-depth discussions on hot topics in the industry, CHIC Fashion Show – a runway for domestic brands to showcase design and production capabilities, CHIC Matching – the most distinctive activity of CHIC aimed at seeking, introducing, and promoting collaboration for manufacturers, retailers with potential customers in need of corresponding connections, and CHIC Awards – awards for outstanding entities.

A fashion show session held at CHIC A fashion show session held at CHIC Fashion Presentation CHIC features multiple fashion show presentation areas suitable for different characteristics From a valuable platform for fashion business beginners With the participation of nearly 900 brands, CHIC Spring/Summer 2024 offers a wide range of items including men’s/women’s clothing, casual wear, denim streetwear, sportswear, accessories: shoes, bags, knitwear, cashmere, silk, wedding dresses, children’s clothing, maternity wear, etc. CHIC Fashion Fair truly serves as the largest and most diverse platform for fashion catering to anyone in the business or aspiring to enter this field.

In addition to having individual booths, exhibitors can opt for shared booth areas to save costs From ODM solutions to wholesale, CHIC is the first and only destination for anyone looking to start a career in the fashion business. Here, visitors can directly view samples, finished products, negotiate with manufacturers about styles, materials, design samples, quantities, and prices. Visitors can freely choose to engage in ODM production with suitable suppliers or become retail distributors for brands. Moreover, CHIC also connects with many solution providers for 3D design using software such as Brown Wear, Style 3D, etc., to save time, manpower, and design costs, streamline the design and approval process, and expedite the production process. All stages are digitally realized like real-life samples.

Towards fostering collaboration, expansion, and business funding For manufacturers, established retailers, CHIC serves as a match-making platform, a skillful mediator for significant collaboration deals to promote development, expand production and sales channels, distribution, including attracting investment funding. With nearly 1300 exhibitors and 100,000 visitors from around the world, CHIC is an extended arm to help brands effectively reach the international market, as well as facilitate strategic meetings.

Every day at CHIC sees hundreds of meetings between manufacturers, retailers, investors… from all over China and the world, exchanging and signing business agreements Reflecting on solutions for Vietnam’s fashion industry from CHIC Shanghai According to the Vietnam Textile and Apparel Association (VITAS), despite being a top global exporter, Vietnam’s textile industry still heavily relies on imported raw materials. Additionally, textile exports in Vietnam mainly consist of exported garments such as clothing and related items, accounting for 94% of the total export value. Fashion products with design, creativity, and trends are mainly sold domestically and produced in smaller quantities compared to exported textiles. The Vietnamese fashion industry is branched into segments: raw material suppliers with large factories, business households producing with small brands, factories, manufacturing units, brands… operating independently and not interconnected to create a sustainable supply chain.

To position Vietnamese fashion in the international market, fashion businesses need to be interconnected from production processes, design, technology, brands to consumers. All of these factors are essential to build a perfect supply chain to serve the development of the fashion industry. That’s why using CHIC to connect businesses, consumers, and investors is necessary. The question now is when can we make this happen?

Upcoming SaigonTex & SaigonFabric 2023 Textile Fair – Saigon Economic Magazine

Not only CHIC in Shanghai, but there are also many other major fashion fairs worldwide such as HKDTC in Hong Kong, Milano Unica in Milan, Who’s Next in Paris, Texworld in New York… all of which are potential platforms for Vietnamese fashion entrepreneurs to refer to, step by step introduce themselves to the world, and venture into the vast ocean.