Insights into Pre-Fall 2024 Trends: Unveiling Key Colors, Fabrics, and Prints

Designers showcase their Pre-Fall collections from November to mid-January, creating a pivotal season for store buyers. This extended season, lasting up to six months on the floor, bridges the gap between Fall/Winter and Spring/Summer, offering more commercially-oriented looks.

1. Cream of the Crop: After the tumultuous years of the Covid-19 pandemic, designers bring welcome structure with tailored items. Shades of white and cream refresh classic styles, emphasizing quiet luxury and soft power.

Highlights:

• Christian Dior: White single-breasted blazer and mid-length skirt.
• Victoria Beckham: Cream-colored sleeveless dress with lace trim.
• Stella McCartney: Sleeveless cream-colored tunic with fringed tulle hemline.

2. Latte Dressers: Continuing from the 2023 street style, “latte dressing” dominates Pre-Fall 2024. Ranging from light brown to chocolate, this chic palette serves as an alternative to black.

Noteworthy Pieces:

• Max Mara: Dark brown knit top and satin pants.
• Philosophy di Lorenzo Serafini: Cowl neck/scarf jacket in caramel.
• Maria McManus: Chocolate brown cardigan and shorts.

3. Like the Boys: Embracing non-binary dressing, the vest emerges as a notable trend, serving as a substitute for jackets. Traditional menswear fabrics accompany matching pants.

Exemplary Styles:

• Adeam: Single-breasted long line vest with pleat-front pants.
• Alberta Ferretti: Double chalk-striped fitted vest with overlong full pants.
• Daniel Del Core: Beige and white windowpane check vest with cream-colored turtleneck.

4. Now You See It…: Texture takes center stage, with designers playing with sheer fabrics for dresses and skirts. The juxtaposition of exposed legs with tailored jackets and sweaters creates intriguing looks.

Standouts:

• Ganni: Lacy, open-work cream-colored slip dress over a fluffy beige and cream sweater.
• Givenchy: Sheer black polka dot dress under a fitted tuxedo jacket.
• Valentino: White scalloped lace knee-length skirt under a navy wool jacket.

5. Flowery Language: Floral prints, particularly Impressionist flowers, transcend seasons and become a key print for Pre-Fall 2024.

Exquisite Floral Styles:

• Erdem Moralioglu: Sleeveless white satin sheath dress with a blurred pink and green floral print.
• Alberta Ferretti: Cheongsam style dress with a blurry green and pink floral print.
• Lela Rose: Boat-neck short-sleeved sheath dress with large-sized pink and yellow florals.

6. Get in Line: Crisp striped cotton takes the spotlight, adorning modern silhouettes such as shirts and dresses.

Modern Striped Styles:

• Adeam: Wrap-front shirt dress in blue and white stripes with pleats.
• Hellessy: Layered shirt dress in green and white ticking stripes with navy shoestring ties.
• Max Mara: Red and white broad-striped shirt with ruffles on the sleeves.

This Pre-Fall season showcases a harmonious blend of classic styles, muted colors, and traditional fabrics, reflecting both masculine and feminine influences. The industry’s resilience is evident in the enduring themes of quiet luxury and soft power.