Kelsea Ballerini Extends Partnership with Black River Entertainment Ahead of Album Release
Country star Kelsea Ballerini has decided to continue her journey with Black River Entertainment, renewing her contract with the independent label after a decade-long successful collaboration. Amidst her recent Grammy nomination for best country album for “Rolling Up the Welcome Mat” EP and a memorable appearance alongside Taylor Swift, Ballerini is gearing up for an even more eventful 2024, with plans to unveil snippets of her upcoming album in the second quarter of the year.
Apart from her musical endeavors, Ballerini is also exploring additional projects. Jason Owen, CEO of Sandbox Entertainment and Ballerini’s manager, hinted at the versatile opportunities awaiting her, suggesting that she might grace various sections of Variety in the coming years.
Discussing their decision to extend the partnership, Owen emphasized the seamless collaboration between the team members, highlighting their shared vision and commitment to Ballerini’s artistic journey. The renewal process, described as a collaborative effort, was marked by transparent discussions and mutual understanding, with Ballerini expressing her gratitude for the supportive environment that Black River provides, allowing her the freedom to create without constraints.
Reflecting on her recent musical endeavors, Ballerini highlighted the flexibility and support she received from Black River, particularly during unconventional projects like “Rolling Up the Welcome Mat.” Despite the risks involved, the label stood by her, contributing to the success and critical acclaim of her recent ventures.
Gordon Kerr, president-CEO of Black River Entertainment, praised Ballerini’s artistry and expressed excitement about the future collaborations. Emphasizing the stability and synergy within their partnership, Kerr highlighted the shared passion for music and the potential for transformative endeavors.
While specific details of the renewed deal remain undisclosed, Ballerini, Owen, and Kerr hinted at a dynamic and ambitious roadmap ahead. As Ballerini gears up for the next phase of her career, the partnership between the artist and Black River promises to continue making waves in the entertainment industry.