La Sportiva Unveils Inaugural US Store in Colorado’s Outdoor Hub

Italian outdoor gear powerhouse La Sportiva has marked a significant milestone with the opening of its premier retail store in the United States. Nestled at 2100 Broadway, Boulder, Colorado, this flagship store proudly showcases La Sportiva’s diverse range, encompassing climbing and running shoes, ski touring gear, and premium apparel.

Positioned as a focal point for the outdoor community, the inaugural store aims to foster a deeper connection between outdoor enthusiasts and the brand. Jonathan Lantz, President of La Sportiva North America, emphasized Boulder’s reputation for exceptional access to climbing, trail running, and backcountry skiing. In his statement, he expressed the store’s purpose as a space “where the local community can come together to share their passion, experiences, and knowledge about the sports they love.”

Embracing the Outdoor Lifestyle:

The interior of La Sportiva’s maiden US store is carefully designed to create an immersive experience. Beyond being a retail space, it is poised to become a vibrant hub for the community. The store plans to host an array of events, workshops, and group runs, embodying the spirit of the outdoor lifestyle.

This strategic move aligns with La Sportiva’s global brick-and-mortar strategy, seeking to integrate the brand into mountain towns worldwide. The Boulder establishment signifies the brand’s 12th retail presence globally, complementing its existing stores in renowned climbing and mountaineering locales in Europe.

Connecting Heritage with Expansion:

Building on its foothold in Colorado, La Sportiva positions Boulder as its second hub outside of its Italian home base in the Dolomites. Lorenzo Delladio, President and CEO of La Sportiva, underlined the company’s commitment to drawing a connection between its history in the Dolomites and engaging with like-minded communities in the US.

Boulder’s rich outdoor history and shared values on environmental responsibility make it an ideal location for La Sportiva’s deeper customer engagement. Lorenzo Delladio affirmed the brand’s goal for the store, stating, “Our goal with this store is not just to sell products but to give something back to this wonderful city that has given so much to our brand over the years.”

Anticipating a grand opening celebration in spring, La Sportiva envisions a gathering featuring top athletes, national media, and local outdoor enthusiasts—a testament to its commitment to the vibrant outdoor community it serves.