Laura Corrigan-Conway Takes the Helm as Managing Director at Vivere
Laura Corrigan-Conway has been appointed as the new managing director of Vivere, the contemporary womenswear brand co-founded by British fashion designer Savannah Miller and entrepreneur Damian Hopkins in July 2023.
Bringing over 15 years of experience in the British fashion retail industry, Corrigan-Conway has held senior roles with renowned brands such as Reiss, Karen Millen, and Ted Baker. Additionally, she served as the managing director of Shrimps LDN Limited for two years, overseeing various operational aspects, including product, e-commerce, wholesale, and marketing.
In her new role at Vivere, Corrigan-Conway is tasked with spearheading the brand’s growth, focusing on international wholesale expansion and bolstering direct-to-consumer development from the company’s London headquarters.
Damian Hopkins, CEO, and co-founder of Vivere, expressed his delight at Corrigan-Conway’s appointment, stating, “She brings a wealth of knowledge and passion for the premium womenswear market, and with her expertise, she will help us grow the brand in the next stage of the exciting development and distribution for Vivere both domestically and internationally.”
Corrigan-Conway shared her enthusiasm for the new role, stating, “I am thrilled to be joining Savannah and Damian at Vivere. Together, we are looking forward to solidifying Vivere’s position at the forefront of contemporary womenswear and creating a brand with our customer’s lifestyle at its centre.”
Vivere, launched in autumn/winter 2023, offers affordable, high-quality, and modern wardrobe staples. The brand focuses on designing collections around “quality, fit, and refinement,” emphasizing relaxed, timeless, understated elegance in elevated fabrications and directional silhouettes. Vivere’s mission is to provide an affordable premium collection that is modern, functional, and aligned with the everyday lives of its customers, making it easy to transition between occasions.
The brand is available through its official website and select John Lewis stores, including Peter Jones, Oxford Street, Cheltenham, Edinburgh, and Kingston, as well as on the department store’s website.