Pitti Uomo Sets Optimistic Tone for Men’s Fashion in 2024

Following Pitti Uomo 105, Raffaello Napoleone, CEO of Pitti Immagine, expressed positive sentiments about the men’s fashion industry as 2024 unfolds. In an interview with Pambianco News, Mr. Napoleone highlighted the closing data of the event, emphasizing the tangible energy, enthusiasm, and collective determination observed among industry participants focused on key success factors. These factors include companies’ dedication to introducing stylistic innovations and materials that align with evolving consumer trends.

Moreover, the importance of top retailers and buyers curating orders based on a blend of curatorial logic and commercial considerations was emphasized, creating a platform for experimentation and exploration.

The edition held on January 12th experienced a significant increase of around 4 percent in foreign buyers in terms of attendees and nearly 6 percent in terms of sales points compared to the previous year. Conversely, Italian attendance saw a slight decline, in line with expectations amid domestic market slowdowns observed in the preceding months.

The total number of buyers reached 13,000, with approximately 4,700 being international participants. Key countries contributing to the turnout included Germany, Holland, the United Kingdom, Turkey, Spain, France, Japan, the United States, Switzerland, Belgium, Austria, Greece, and China.