Fashion is a loop; trends from the past will come back again in the future. That’s why the resurgence of #VanillaGirl has reached 92.8 million views on TikTok, yet fashion enthusiasts don’t perceive it as a new trend.
The “Clean Girl” makeup style caused a stir in the beauty world last summer, but this winter, undoubtedly, “Vanilla Girl” will be the favorite style of girls.
This is a style based on the image of a girl with Vanilla-colored hair donning cozy and comfortable clothing. Her wardrobe cannot be without button-up shirts, fleece boots, and wireless headphones. Additionally, they own expensive lip balms and body creams with Vanilla or Cashmere scents. Among all perfume bottles, Bare Vanilla from Victoria’s Secret is dubbed a “must-have” item. Overall, the Vanilla girl wears light-toned tops like cream or beige.
If the fashion trend of 2022 was “Dark Feminine,” promoting the movement to reclaim women’s rights, then in 2023, we have a combination of mystery and gentleness but not lacking in sophistication. Vanilla Girl was predetermined to be an attractive idea on TikTok and made someone’s aesthetic taste “sweeter” by incorporating the white color of Vanilla without fundamentally changing someone’s dressing and makeup style.
Another somewhat controversial aspect of this trend is that typically Vanilla girls represent white girls with high social status, able to access high-end products or aiming for a luxurious aesthetic taste.
Um, What’s a “Vanilla Girl”?
Meet the Vanilla Girl: She definitely has her life together more than you
According to Urban Dictionary, we often think that “vanilla” is also used to express a concept in a sweet way, but besides that, this term is always associated with the image of something simple, such as vanilla ice cream being white. That simplicity is how the Vanilla Girl has made waves in the elite circles.