Wrangler’s Southwest Symphony: A Collaboration with Yellow Rose by Kendra Scott
In a harmonious fusion of denim and jewels, iconic denim brand Wrangler has joined forces with the distinguished jewelry brand Yellow Rose by Kendra Scott to craft an exclusive limited-edition collection. This innovative collaboration marks a notable venture for Yellow Rose by Kendra Scott, introducing a curated ensemble of both jewelry and apparel inspired by the rich tapestry of ranch culture and the spirited ethos of the American West.
The Collection Unveiled
The Wrangler x Yellow Rose by Kendra Scott collection draws inspiration from the natural allure of the Southwest, encapsulating the essence of hard-working ranch communities. Elevating traditional Wrangler fabrics and fits, the collaboration encompasses signature Kendra Scott silhouettes adorned with turquoise embellishments, creating a seamless blend of rugged charm and refined elegance. The collection spans a spectrum of jewelry pieces, including necklaces, earrings, and a distinctive bracelet and ring. Complementing the jewelry, a range of apparel items such as shirts, jackets, and denim further enrich the collaborative offering.
Kendra Scott, the founder, executive chairwoman, and chief creative officer of the brand, expressed her enthusiasm for the collaboration, stating, “My heart feels most at home on the ranch, and there’s nothing that suits ranch life better than Wrangler. I’m so happy to be bringing the iconic look and feel of Wrangler to Yellow Rose by Kendra Scott in a collaboration that helps celebrate the spirit of the American West.”
A Charitable Cadence
In celebration of this creative alliance, the Elaina Corded Bracelet from the Wrangler x Yellow Rose by Kendra Scott collection holds a philanthropic note. Twenty percent of the purchase price of each bracelet will be donated to the National FFA Organization, formerly known as Future Farmers of America, through the Kendra Scott Foundation (KSF). This charitable initiative aims to support the National FFA in providing scholarships for the younger generation. In addition, Wrangler, echoing the collaborative spirit, will contribute $10,000 to the National FFA to further bolster educational opportunities.
Where to Find the Symphony
The limited-edition jewelry collection is set to make its debut on kendrascott.com and in all Kendra Scott stores. Meanwhile, the exclusive apparel line will be available online at kendrascott.com, wrangler.com, and in Kendra Scott stores located in Fort Worth, San Antonio, Houston, and Austin. For those seeking a tactile experience, the collection will also be showcased at two Wrangler flagship stores, located in Fort Worth Stockyards and Greensboro, North Carolina.
In this collaborative creation, Wrangler and Yellow Rose by Kendra Scott weave a Southwest Symphony, inviting individuals to embrace the rugged charm and timeless elegance inspired by the heart of the American West.