All You Need to Know Before Getting a Brazilian Blowout

Dreaming of long, sleek, frizz-free hair? The Brazilian Blowout, also dubbed “hair botox,” could be the solution you’ve been seeking. This semi-permanent hair treatment is like a turbocharged salon blowout, sealing the hair cuticle to impart a glossy sheen. We consulted with professional hairstylists to delve into what Brazilian Blowouts entail, important considerations, and who’s an ideal candidate for this treatment.

What is a Brazilian Blowout? A Brazilian Blowout involves applying a unique liquid keratin solution to each hair strand, creating a protective layer that smooths the hair and fights frizz, explains celebrity hairstylist Emilio Uribe. It leaves the hair more resilient to heat styling and delivers a fabulous, glossy finish. In Brazil, it’s often referred to as the “Progressive Blowout” due to its gradual straightening effect, notes stylist Rogerio Cavalcante, who hails from Brazil and is familiar with the treatment. With subsequent treatments, the hair becomes progressively straighter.

Does the Brazilian Blowout Contain Formaldehyde? Yes, Brazilian Blowouts may contain formaldehyde or formaldehyde-releasing ingredients. This raises concerns due to formaldehyde’s carcinogenic properties. Additionally, Cavalcante points out that the treatment alters both the cuticle and cortex, potentially resulting in damage once it wears off. Safer alternatives include keratin-infused shampoos and glossing treatments, providing short-term smoothing effects without the risks associated with formaldehyde.

Who is a Good Candidate for Brazilian Blowouts? Brazilian Blowouts are suitable for individuals seeking to manage volume, control frizz, and achieve smoother, straighter hair. The treatment is customizable, allowing you to control the degree of straightness according to your preferences. Some opt for it to simplify their hair care routine, as the keratin process reduces drying time and leaves the hair naturally frizz-free and smooth.

Who Should Avoid Brazilian Blowouts? Avoid Brazilian Blowouts if you cherish your natural texture and volume, as the treatment is designed to sleeken and smooth the hair, potentially eliminating curls and waves. It’s also not recommended for those with damaged or brittle hair, sensitivity to strong odors, or during pregnancy or breastfeeding.

How Much Do Brazilian Blowouts Cost? The cost of a Brazilian Blowout varies but typically ranges from $150 to $600, depending on factors such as hair density, length, salon, and products used. Invest in high-quality products to ensure optimal results and minimize potential damage.

What Does a Brazilian Blowout Procedure Involve? Prepare for a lengthy salon session, as a Brazilian Blowout typically takes a minimum of three hours, longer for individuals with long or thick hair. The process includes applying the treatment, allowing it to set, drying, and flat ironing to seal the cuticle and enhance product penetration.

What is the Aftercare for a Brazilian Blowout? After the treatment, refrain from getting your hair wet for at least 72 hours and avoid styling or using hair products that could cause dents. Additionally, avoid exposing your hair to the sun if possible to maintain the treatment’s longevity.

How Long Does a Brazilian Blowout Last? The duration of a Brazilian Blowout varies based on hair type, texture, and styling routine but typically lasts around three to four months with proper maintenance.

How Do You Maintain a Brazilian Blowout? Following the treatment, focus on hair hydration with regular conditioning and occasional hair masks to nourish and replenish moisture. Smooth out regrowth with a blow dryer or flat iron, and schedule touch-up treatments as needed, ideally after coloring your hair to minimize damage. With proper care, your Brazilian Blowout will keep your locks looking sleek and smooth for months to come.