Unveiling Sugar Plum Fairy Makeup: The Latest TikTok Craze Explained by MUAs

Prepare to be enchanted as Hailey Bieber reigns supreme once again, captivating the internet with her latest makeup creation inspired by the sugar plum fairy. Say hello to your new winter muse: the ethereal sugar plum fairy makeup.

Drawing inspiration from winter and holiday aesthetics, sugar plum fairy makeup offers a sparkly and vibrant interpretation reminiscent of the enchanting looks seen in the Nutcracker ballet. Characterized by an abundance of pinks, this trend aims to evoke a sweet and whimsical cold-weather vibe, falling somewhere between balletcore and strawberry makeup trends—both popularized by the ever-trendsetting Hailey Bieber. With its rising popularity on TikTok, makeup enthusiasts are swapping out classic red lips and sharp eyeliners for this soft and dreamy style.

“Sugar plum fairy makeup is the ultimate go-to for 2024. It exudes effortless glam that flatters everyone,” says celebrity makeup artist, FacesByDanii. “Less makeup but more glow is the key to nailing this look.”

To achieve this captivating style, celebrity makeup artist Sarah Egan helps us dissect Hailey’s viral video.

Face: Kickstart your look with a luminous, dewy primer like Hi Beautiful You Skin Perfecting Tint ($48) to lay the foundation for a radiant complexion.

Next, perfect your base by applying a few dots of your favorite concealer, such as Hourglass Vanish Airbrush Concealer ($36), under the eyes and over any imperfections, blending outwards towards the temples and cheeks for a seamless finish. Don’t forget to dab a bit onto the nose to combat any redness caused by chilly weather. Follow up with contour along the cheekbones and hairline for added definition.

Now, onto the blush—using the same brush or blender used for contouring, sweep a vibrant blush shade like e.l.f Camo Liquid Blush in Comin’ in Hot Pink ($7) or Saie Dew Blush in Bright Berry ($25) across the cheekbones, blending towards the temples and adding a touch to the nose for that fresh-from-the-cold flush. For extra intensity, layer on a second coat of blush.

For a touch of whimsy, groom your brows to perfection and set them with Anastasia Beverly Hills Strong Hold Brow Gel ($22). For those desiring faux freckles like Bieber, dot Beaubble Berry Freckled Pen ($22) across the cheeks and nose.

Eyes: Following Bieber’s lead, apply the same blush shade to the eyelids using gentle tapping motions with your fingers. For added depth, consider incorporating a different blush shade or similar eyeshadow. A great option is NudeStix Nudescreem Blush Tint in Strawberry Sunburst ($30), offering SPF protection—a perfect choice for outdoor winter activities. Complete the look with a shimmery white eyeshadow to achieve the sugary-sweet sparkle reminiscent of the Sugar Plum Fairy. For an extra glossy finish, layer on eye gloss.

Lips: Finish off this dewy masterpiece with a coat of xx Mascara and a rosy brown lip using MAC Lip Liner ($24). Of course, for that signature Hailey Bieber touch, swipe on Rhode Lip Tint for a glossy finish that’s irresistibly kissable.

With these steps, you’ll effortlessly embrace the enchanting sugar plum fairy makeup trend and exude winter wonder wherever you go.